SEO Blogging Creates Content That Google Love
Blogging isn’t just for individuals who want to share their passion for their hobbies and interests. Having a blog that is frequently updated is a must for any business that wants to improve their search engine rankings. SEO blogging not only allows you to get critical marketing messages to new or potential customers; it’s also a valuable way to create the type of content that search engines such as Google love to see when deciding how to value a site’s web pages.
Not every business owner knows how to blog for business, and many more don’t have the time to devote to blogging. It’s definitely true that a blog with low quality content or one that is infrequently updated won’t help a business – and can actually make them look unprofessional. When you are ready to consider SEO blogging, it’s important to work with experts who can make sure the content is focused, well-written and engaging.
Ferrosia has the team of writers and technical know-how to make your blog stand out from your competitors. Our team has years of experience writing blog posts that not only drive awareness of brands but help to excite customers to click on their links.
Here are a few example of SEO blogging tips based on our experience:
Create – and stick to – an editorial calendar. Posting regularly is critical to the success of your blog. You can keep your blog posts on track by developing an editorial calendar with a list of potential blog topics weeks – or even months – in advance.
Build your brand’s voice. A blog post is a perfect way to set the voice that you want to use to communicate with your customers. This can differ from client to client. A surfboard company will want to appeal to a different audience than an accountant, and the voice of their writing should reflect their audience.
Provide education to your readers. Many businesses simply use their blog as a tool to post promotional items and advertising to potential customers. Readers quickly tire of this and will stop reading your blog. A better solution is to write about industry topics, give expert advice and come up with content that helps your readers better solve their problems.
These are just a few of the suggestions that we have to help businesses achieve blogging success. Contact us today and we can discuss which tactics are right for your business and which topics are the right ones to write about on your company’s blog.