“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Google Ads Services

Plenty of Ways to Reach Your Target Customer With Ads

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Marketing Strategy

Creating Digital Solutions for over 5 years.


Online marketing Strategy

Build a strong brand identity – we offer customized solutions to revamp and strengthen your digital presence.

In the present-age, tech-driven business world, it has become crucial for businesses to set up and sustain a robust digital presence. At Ferrosia, we firmly believe that there is no ‘one-size-fits-all’ approach when it comes to digital marketing, particularly when we talk about search engine optimization, content marketing or social media marketing.As an unconventional digital marketing agency, we prefer working in a collaborative manner with our clients to design highly targeted, customized, and on-point digital marketing strategies that help make a strong impact and impression of your business in the cyber sphere.

Contact our Marketing team now and request a full company analysis and strategy development.

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Google Adwords

Win the competition


Why Google Ads?

Attract more customers.

Increase traffic, boost online sales, generate leads, and reach out to your audience through on-point Google AdWords and PPC campaign.

Advertise locally or globally.

Send your message across, locally as well as internationally, by targeting a specific and relevant demographic audience niche.

Reach the right people at the right time.

Increase your visibility and get maximum exposure by targeting your most relevant audience in the right way at the right time.


  • Search Ads - Your ad appears next to search results on Google
  • Display Ads - With text & banner ads across Gmail & a network of 2 million websites/apps
  • Business Cards, Letterheads, Envelops, Brochures, Posters, Stationary
  • Video Ads - Your business comes to life in front of new customers on YouTube.
  • App Ads - Promote your app by running ads across the entire Google network


keyword targeting

Each match type can trigger your ad to show for a customer's search in different ways.


Keyword match types

Broad match

Broad match is the default match type for all of your assigned keywords. Broad match keywordsallow your ads to show up on searches that include misspellings, synonyms, related searches, and other relevant variations. For instance, if your keyword is “women’s bags,” someone searching for “buy ladies handbags” will see your ad in the search results.

Broad match modifier

Add a plus sign (for example, +keyword) to modify a broad match keyword. This will allow your ads to appear on searches that include modified broad match keywords (or close variations, but not synonyms), in any order.

Phrase match

Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. However, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way, your ads won’t appear.

Exact match

Your ads will appear in result for searches that match the exact term or are close variations of that exact term. Close variations here may also include a reordering of words if it doesn’t change the meaning, and the addition or removal of function words (prepositions, conjunctions, articles, and other words that don’t impact the intent of a search).

Negative match

Ads may show on searches without the term. For instance, if you are a hat company but you don’t sell baseball hats, you could add “-baseball hats” as a negative keyword so that your ads don’t show for people searching for baseball hats.

Our strategies are on-point and designed to deliver. Let’s discuss how we can design and work a strategy to your advantage. Get in touch to schedule a free consultation.


  • High Quality Score Keywords
  • Good Usage of Negative Keywords
  • Generate More Leads For Less Money