SEO Press Releases Can Impact Your Online Visibility In Multiple Ways

Press releases are a proven method for letting people know about new products, services and other company news you have. But press releases are about more than creating buzz in the media. There’s a proven relationship between press releases and SEO. Search engines such as Google consider press releases to be valuable pieces of content. When done right, SEO press releases can impact your online visibility in multiple ways.

Make sure that your press releases are effective by having them drafted by writers who understand the intricacies of SEO writing. Ferrosia’s team of writers have years of experience creating press releases that relay key information about goods and services to targeted audiences. No matter what industry your business is in, we’ll do the research to become experts and work with you to ensure that you are getting the right message to the right audience.

Writing a press release is as much art as it is science. To help you understand the process, here are some press release tips to make sure they are as effective as possible:

Have a Strong Headline: The first thing that people read in a press release is the headline. Ideally, it should be direct, brief and grab the reader’s attention. From an SEO standpoint, it’s also a good idea to use a keyword within the headline.

Remember the Difference Between Press Releases and Advertising: A press release isn’t the place to run an ad for your business. Press releases should announce your news while maintaining an objective tone. A press release that is openly advertorial in nature will not be welcomed by readers.

Help Readers Solve a Problem: Any content is an opportunity to let potential customers understand the unique problem in their lives that your product or service can solve. When you are developing a topic, make sure it is newsworthy and addresses a real issue that your customers deal with regularly.

Ferrosia wants to work with you to develop great press releases to promote your business and to improve your search rankings. Our writers will listen to you and understand what you want to say about your company before we start any project. From there, we’ll give you advice on press release topics that can have the most impact and write releases that meet your expectations.